Heidi Zak Of ThirdloveThe brand now services an estimated 87 percent of women. Launched in 2013 with the help of her cofounder, co-CEO, and husband, David Spector, ThirdLove, with its half-cup sizes, its quiz to determine what bra works best, and its convenient direct-to-consumer format, has been a viral success, yielding annualized revenue growth that has exceeded 450% for the past two years.
When I started ThirdLove, I set out to create a brand that all women could rely on. So with a promise like Bras and underwear for every body” comes a responsibility to uphold it. It's not an empty tagline that we preach because it sounds nice; it's a way for us to hold ourselves accountable….
Let's exceed their expectations.” Then, in case it wasn't already clear, she spelled it out: ThirdLove is the antithesis of Victoria's Secret.” The entire campaign seemed designed to show how woke, how feminist, how very different ThirdLove was from traditional bra makers — and it worked.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.
That's something that really resonated with me, and when you think about how that applies to the company here, I think I also have expectations that people ask a lot of questions, own their own journey… And I think those are really important pieces of running a successful business as well.
While there was plenty of outrage in those two weeks, the scandal simply faded away and people kept shopping at Victoria's Secret and I don't think that's fair. The digitally native brand has made a name for itself as the bra business for every woman. Many American women have heard of ThirdLove , the online intimate apparel company that has aimed to change the way women buy bras.
Our team in Chico are experienced fit stylists who consult with our customers on their particular bra fit issues. First, they wanted an online brand that enabled women to shop Heidi Zak from comfort and security of their home. She was proposing an ecommerce company solving a pain point few VCs intrinsically get: How horrible bra shopping is for most women.